A few years ago BT did a feasibilty study on providing an independent telecoms network in India....then they realised no-one (except for the rich) could afford to use it.
How else do they think people who can hardly afford to feed themselves an their families would be interested in a mobile phone service if they had to pay for it?
If they got our donated cast off phones, and if the mobile companies subsidised the calls a little, that is what the mWomen initiative is aiming for, NOT offering a free service to 300 million women.
If you can bear to watch the Cherie Blair footage (I don't blame you if you haven't had the courage so far) she does not say it will be completely free.