The very logical prize puzzle

[grumpy01]

Stuck on these last three so any help appreciated.
4dn If this is in,it's also out in computer-speak(7) ?a?b???
5dn News agency with loud sound has element designed to meet consumer's desire(6) ?p?e?l I think it may be appeal but can't get it from wordplay.
14ac Flourish after booze,but overindulging might remind one of Rudolph(4,7)
?r?? ?l?s?om.

[mazie]

14a Grog Blossom

[mazie]

5d Appeal (loud sound = Peal + AP Associated Press)

[Old_Geezer]

Last one must be something blossom. Arum maybe ?

[Old_Geezer]

Darn one takes a couple of minutes to think and type and someone gets in there first. Even deleted grog as it didn't seem to fit. :-( :-p

[Old_Geezer]

garbage ?

[mazie]

sorry ! Garbage is spot on OG

[Old_Geezer]

:-)

That is the first time I have come across the phrase grog blossom. Learnt something new today.

[grumpy01]

Thanks both for your answers.However I don't get remind one of Rudoph associated with Grog. P erhaps you might explain mazie.

[mazie]

http://www.thefreedictionary.com/Grog+blossom

[Baldric]

Red nosed?

[grumpy01]

Just found it in Wiktionary. Thanks again to all. Like you O.G. I have learnt something new today.