Climate Change Robs Family Of Life...
ChatterBank1 min ago
No best answer has yet been selected by CompNut. Once a best answer has been selected, it will be shown here.
For more on marking an answer as the "Best Answer", please visit our FAQ.You are right the research (and theres loads) says that consumers tend to go right as they enter a shop. This has all kinds of implications for retailers who exploit this kind of human behaviour to the enth degree. I read a book (knowledge is dangerous) all about this kind of behaviour and it kinda opened my eyes to my own shoppping behaviour too. :-)
Not sure that I 'automatically' do either. If I know where in the store I am going I head straight there. If not I find the store guide and look where to go.
Thinking of the stores I visit regularly, most don't have a right turn as you go in - it's straight on or left only, so maybe they haven't read the research
there was an articale i was reading and it said most people LOOK to the right when they walk into a store so thats where they put there "deals" and "offers" also you are hit with a blast of warm air with the sent of lavender or fresh baked bread when you walk through the doors to give you a false sence of sercirity and apparantlly send more. That childrens delights are place on lower shelves and own brand products are at eye level.
Hmmm, well that does not happen in netto so it must be the big rip-off superstores.
Happy shopping and keep your eyes down, nose closed and save some money.
I've got my pupils to take part in an experiment along these lines and after quite a few trials it seems clear that right-handed people tend to turn right more readily and left-handed people tend to turn left more readily, but the numbers seem to be a little lower for left-handed people turning left.
My theory is that that may be because they are more used to turning right for some reason - perhaps because when they're in groups, the majority will turn right, or perhaps it might even have something to do with us driving on the left in the UK.
I have also found that it's relatively easy to predict who will not play ball and make a simple choice to either go right or left.
Supermarkets do indeed seem to take advantage of these tendencies, along with any others they notice. I've seen "Value" packs that are very poor value, compared to non-value packs, but are conveniently located in the central aisle and promoted heavily, whilst the non-value packs are needles in the supermarket haystack.
Even when the non-value items are displayed clearly, the prices seem a little contrived to make the arithmetic difficult.
I've seen "5 yoghurts for �1.80" highlighted as a super dooper special offer, when the standard price of the yoghurts is 38p. Being a keen mathematician, I noted that this would only save me 10p, yet would involve storing 5 yoghurts and using them before the use-by date. I'm keen to know how often others calculate the savings they make on special offers before deciding whether or not to buy. I suspect many find it too difficult to bother, because I often do. I don't buy the product at all if I can't work out how much I'm saving, but most people seem to go the other way, and buy the product at the special offer in whatever quantity's required to get it.
Sorry if you feel I've hijacked your thread a bit CompNut.