The tobacco companies are *** themselves due to the massive downturn in sales, this is all due to the vape product, the smoker as an alternative, the vaper can still give the nicotine hit without all the other dangerous chemicals that are the killer in cigs. Nicotine on its own is not harmful, that's why the NHS provide nicotine patches if you want them, they also now say that the vaper is 95% safe, so use it if it gets you off cigs. They have been testing this product for the last ten years.