how can the music benifit an advert

[Jharrison]

music from a bread advert

[mikewith]

You asked about the music from the Hovis ad (the second movement form Dvorak's Symphony No. 9, Opus 95, "From the New World") and I guess this question refers to the same? The music was used to set the scene - nostalgic, slow, pastoral - which reinforces the images on screen and the message the advertiser is trying to get across, i.e. that Hovis bread is good, old-fashioend fare and hasn't changed for years - because it's so good.

[Cetti]

........also, the much photographed cobbled street of Gold Hill, Shaftesbury did the advert no harm - it added to the 'olde worlde' nostalgia. Clever bit of marketing!