Hefner always was, and remained until his death, a divisive figure.
Although his lifestyle model has seriously slipped from any national consciousness as time has gone on, he was at the forefront of a cultural revolution in terms of pushing boundaries in terms of what was acceptable in mainstream publishing.
He remained true to his ideals from start to finish, and must be admired for that, if nothing else. It will be interesting to see what happens to his business and publishing empire now he is not there to drive it.