I agree with him. Telling children that something highly spurious is true when they are too intellectually vulnerable and under-developed to make up their own minds is exploitation. It is also the only reason that religion has survived to anything like the level that it has in the modern world.
There's long been something of a smear-campaign against Dawkins posing him as "strident", "shrill" etc., whereas if you read any of his books or watch any of the debates he partakes in online (there are many available) it's plainly obvious that neither is true, and such accusations merely evade the responsibility of engaging with his arguments.
Typically, however, the Mail doesn't engage critically with its subject material and prefers to paint clichés and caricatures of real people in a self-vindicating way. Well, more fool them. According to its comments section, the Mail's readers aren't as credulous as its authors would like to think.